“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek, author, motivational speaker and marketing consultant
As you might already know, people trust people. So, your best marketing strategy is creating such a distinct positioning in people’s minds that your company will stand out from your competitors in a very specific way. To do so, you have to start with the basis: your company culture.
Creating a strong company culture is a competitive advantage in becoming a great place to work. Yet, a corporate culture is so much more than values and rules. It’s all about creating an entity people resonate with and feel proud to be a part of.
“We treat our associates in ways to make them feel happy. We do this through recognition, training, career advancement and respect. This is a basis of the not the big company culture where we believe happy associates equal happy clients,” Rex Petrasko, PCI associate says.
A key component of competitive advantage is differentiation. A culture that creates happy associates is very difficult to replicate from a competitive standpoint. We place a strong emphasis on valuing our team members as much as we value our clients. When clients are happy they’re great references and become great repeat customers. There is no stronger competitive advantage than clients who are willing to share their positive experiences with others.
Happy clients are not only investing in your company by choosing to buy your products or services. They support what you’re doing, become engaged and actually enhance the customer journey. This being said, it only makes sense to place satisfying your clients as well as your associates at the heart of your company culture.