Purpose. It’s the driving force behind every powerful team. Purpose ignites passion. When people work with passion, it means they are engaged and will invest their best in the work they do.
The Four Essential Questions
Your business purpose derives from the question “Why do we do what we do?”. Take a look at the big picture. How do your team’s efforts contribute to the wellbeing of others? Define a tangible and relevant business purpose. Translate it into easy-to-understand goals and actions. When people relate to the business purpose, they can also easily commit.
To define your purpose, clarify your answers to these fundamental questions:
- Where are we going? (Goals)
- What are we doing to get there? (Plans)
- How can I contribute? (Roles)
- What’s in it for me? (Rewards)
Keep these questions present in your mind. Relate all your business decisions to them. Make sure that all business content is created in coherence with these questions.
Make your purpose the red thread that can be easily noticed in all aspects of your business. This will spur your team’s passion and will make them feel they are part of something greater. Having a purpose-driven business identity will create cohesion, helping you smoothly navigate even challenging situations.
Want to find out more about instilling purpose in your business? Read the full article here.