Diversity Is A Key Driver To Building A Great Culture

Importance of Social Media

Social media is here to stay and it is a great tool to create connections within your organization, and also a bridge with your clients and partners. Whether you use social media to stay in touch with potential clients, or to engage with your raving fans, remember that the social aspect is the most important.

The PEW Research Center tells us that people use social media at work for a variety of reasons, but most common is to have a mental break. We have a lot of fun at work at PCI. We celebrate every holiday, we celebrate birthdays and we celebrate anniversaries. We dress up for Halloween and when I say we dress up for Halloween, I mean we professionally wear make up for Halloween. We have cake for everything and at all of those celebrations we take silly pictures and videos.

Part of how we stay connected to each other is through social media. Those pictures and videos shows up on Facebook and Instagram and Twitter. So people five offices away or five states away can continue to get to know each other and stay in touch with each other. At PCI, we use the power of social media to create strong connection within our organization and to continue growing together, learning about and from each other.

“Social media such as Facebook and Twitter and Instagram really enables our clients to see who we are as a company, but also who we are as people. We’re just people who love people,” says Beth Dembitz, PCI associate.

At the end of it all, we’re still social being and we need human connection. We love the opportunity that social media give us to show a diverse vision of what PCI is and who the people here are.

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