The success of an organization is directly proportional with the quality of its associates. An associate is not only a resource; it is also your brand’s ambassador. So, make sure you recruit those aligned with your brand’s values. Your associates are the human expression of your brand’s identity.
As managers, we tend to look for people who are highly skilled. Aptitudes are surely important, but so is attitude. When hiring your people, you must realize they are also choosing you. If your organization’s values match theirs and vice versa, that’s a winning combination. The best professionals are those who know their worth and choose to become part of a team where they feel congruent with their peers and the company’s ideals.
When looking at hiring the right person, you’d be looking for someone who already has the morals and the values that are going to fit within your brand and your company. “Since coming at PCI I definitely enjoy waking up every morning, getting ready for work and coming into the office because I know our values and our morals, are the same,” Eric Hawkins, PCI Associate says.
Whether you’re an employer or an associate, be clear about what you’re looking for. When you’re searching for that perfect job or individual to fit the job description, you want to make sure that they are going to match up with your values and morals both professionally and personally. Nothing is more important than creating a workspace where people feel appreciated. Make it a habit to recognize your associates’ merits. And, in return, they will contribute to creating a productive workplace where everyone is glad to come to every morning.